Medical
Medi-Cal is a campaign of a medical app for IDF soldiers, designed to make healthcare access simpler, faster, and more intuitive — all with a sharp, modern identity that breaks old stigmas.
Client
chel - H'arefua
Service Provided
App Design, Banding Design
The Goal:
The primary goal of Medical is to create a new, trusted digital identity for the IDF’s medical system — one that feels accessible, reliable, and easy to use for every soldier, while remaining aligned with military values and visual standards.
1
The Challenge:
Soldiers often perceive the military medical system as outdated and frustrating. The challenge was to redefine this experience through branding — balancing innovation and trust, while preserving military heritage in a clean, digital-first visual language.
2
The Result
A sleek and memorable brand that bridges tradition and technology. From logo to UI, every element reflects clarity, authority, and care — making Medi-Cal feel both official and approachable, while encouraging soldiers to actually use it.
3
Recent Designs
