Ahi Kravi
Ahi Kravi is a trend-driven recruitment campaign developed for a national military program, designed to motivate young recruits to join combat roles through bold, youth-oriented visuals and messaging.
Client
a confidential national military
Service Provided
Social Media Branding & Visual Identity
The Goal:
The primary goal of Ahi Kravi is to create an appealing and motivating social media campaign that increases awareness and willingness among mashalvim to join combat tracks — using Instagram as a key platform for reach and influence.
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The Challenge:
Combat roles often feel distant or intimidating for integrated recruits. The challenge was to break those mental barriers through emotionally engaging content — combining strength, relatability, and pride — while remaining aligned with values and tone.
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The Result
A dynamic visual campaign that sparked interest and conversation across platforms. Strong traction across Instagram (17.7K followers, 5,800 average story views) and TikTok (32.3K followers, 68K likes). The clear, bold graphic language and direct messaging led to higher engagement rates, shares, and inquiries — helping shift perceptions and drive action toward combat service among the target audience.
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Recent Designs
